As co director of communications and campaigns I devised and worked on all aspects of this campaign. The campaign which began in 2016 included legal challenges against unlawful detention of children in police cells overnight.

To raise awareness of the campaign I worked with the CEO to define the key messages; identify case studies; and worked on the campaign film here –  devising content, messaging, call to action etc.

The campaign was covered in the national media extensively – including the Victoria Derbyshire show, BBC, The Guardian, Daily Mail etc

I also managed the social media campaign.  Facebook engagement increased by 11,273.7% during the first week of the campaign.

Following the campaign, including a series of legal challenges, the government has now acted to confirm that local authorities must provide safe beds for arrested children.